ABOUT US
Terra Holdings is active in three main fields within the tourism industry:
Management – hotel management; consulting – providing strategic consulting and business advice to companies, entrepreneurs, and investors in the hotel sector; and investing – acquiring hotels in Israel and overseas (including the establishment of an international investment fund).
Terra currently manages three newly-renovated hotels – Port and Blue in Tel Aviv, Desert Iris in Yeruham, and 7 Arches on Jerusalem's Mount of Olives – and is involved in various other projects, including hotel management, property leasing, hotel character definition, and consulting services.
ELI GONEN
Owner and co-CEO of Terra Holdings – Management & Investment in Hotels.
Serves on several boards of directors.
Previous Positions:
CEO, Sheraton Moriah Hotel Chain and Azorim Tourism (one of the 3 largest chains in Israel).
Director General, Israeli Ministry of Tourism; President, Israel Hotel Association; General Manager, Hebrew University of Jerusalem.
Board Member, Discount Bank; Chairman, Ghetto Fighters' House Museum; and more.
KALMAN HUBER
Owner and co-CEO of Terra Holdings – Management & Investment in Hotels.
Previous Positions:
Deputy CEO and CFO, Sheraton Moriah Hotel Chain and Azorim Tourism.
VP Finance and VP Sales & Marketing, IBM Israel Ltd.
Various senior management positions at IBM Europe's Paris headquarters.
Board member for the Sheraton Moriah and Accor hotel chains in Israel, among others.
